You are more likely to finish Navy SEAL training than finish this headline.

Brand: Effie Awards
Products: Effie Awards
Country: USA
Year: 2013

Headline:
You are more likely to finish Navy SEAL training than finish this headline.

Ad Copy:

While 20% of candidates finish Navy SEAL training, only 10% of people finish the average headline. If you’re among the small percentage with the talent, patience and vision to create work that gets people’s attention, there’s the Effies. Enter now at effie.org. North American Effie entry deadlines: October 8-30, 2013.

Tagline:
The Effies. Because effective marketing is worth celebrating.